03 Jun 2026
A Kraaft alternative built around the plan
By PinMy Team
This post is also available in Ukrainian , Italian , Spanish , French , Japanese , Portuguese , Chinese , German .
A Kraaft alternative built around the plan
If you’re comparing Kraaft with other options, the first thing you should know is that Kraaft is a good tool. We’re not going to tell you otherwise. The right question isn’t which one is better, but which one fits the way you work.
And there’s a fundamental difference there that’s worth understanding before you choose.
What Kraaft is and what it does well
Kraaft describes itself as a “souped-up WhatsApp for construction”. It is, in essence, a messaging app built for the field: per-site chats, geolocated photos on a map, daily logs and, on its paid plans, automatic report generation from the conversations.
It does this well. If what your team needs is to replace WhatsApp groups with a tidier site chat, with daily logs and automatic reports, Kraaft is a very capable option, used by thousands of companies. Let’s be fair: in site chat and automatic reporting, Kraaft is very well developed.
The fundamental difference: chat vs plan
Here’s the point that changes the decision.
Kraaft organises information around the conversation and the location on the map. It’s a messaging feed — a powerful one, but a feed all the same.
PinMy organises information around the plan. Your unit of work isn’t a chat: it’s the PDF plan, and every issue is a pin dropped at the exact point where it sits, on that plan.
For anyone who works on plans — a site supervisor on an inspection, a technician on snagging walks — that difference is a big one. You don’t want the crack in the facade sitting at minute 14 of a chat. You want it pinned in its place on the elevation plan, where you’ll go looking for it again.
Put simply: Kraaft is chat-first; PinMy is plan-first. Neither is wrong. It depends on how you work.
Honest comparison
| Kraaft | PinMy | |
|---|---|---|
| Model | Site messaging (chat-first) | Pins on the plan (plan-first) |
| Location | GPS / satellite map | Exact point on the PDF plan |
| Best for | Crews, daily logs, communication | Technical inspection anchored to the plan |
| Voice notes | Yes | Yes, transcribed in 20+ languages |
| Automatic reports | Yes, one of its strengths | Not its focus |
| Video annotation | — | Yes (Premium) |
| OCR on photos | — | Yes (Premium) |
| Free plan | Yes | Yes |
We’ll say it plainly: if your priority is daily logs and automatic reports generated from the chat, Kraaft is ahead there. PinMy is for the other case: when your work revolves around the plan and you want every issue anchored to its point.
When to choose PinMy
PinMy is the better fit if:
- You work on PDF plans and want to document directly on them, not in a chat.
- You do technical inspection, snagging, or handover and need to return to each point exactly where it was.
- You want to leave the issue with voice, photo, or video pinned to the plan, not lost in a feed.
What you can do with PinMy today
Only features that are on the phone right now:
- Voice, photo, video, and text pins on PDF plans and site photos.
- Voice transcription in 20+ languages, ready to search and copy.
- Video annotation (Premium) and OCR (Premium).
- Kanban flow: assign, follow from “to do” to “done”, and close — with mentions and notifications.
- Guest mode: a subcontractor replies without creating an account.
- iOS, Android, and web. Hosted in the EU, GDPR-compliant.
In short
Kraaft and PinMy solve similar problems from different angles. Kraaft takes site chat to another level. PinMy anchors documentation to the plan. If your work happens on plans in technical inspection, PinMy will fit you better; if your thing is chat and daily logs, take a good look at Kraaft.
The best way to settle it is to try it. PinMy is free to start, no card and no setup.
If you’re a site supervisor or building engineer, this plan-centred approach maps directly onto your day-to-day.